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Our professors are accomplished researchers and experienced professionals. They pioneer innovative business solutions and reshape the business landscape with cutting-edge research in marketing, strategy, entrepreneurship, organizational behavior, logistics and operations, and management information systems. Their work is published in leading academic journals and textbooks and presented at conferences. They bring creative ideas and critical thinking skills into the classroom, ensuring a practical and relevant business education for the next generation of business leaders.
Faculty|Research|Program|Curriculum|Advising|Career|News|Giving
Jifeng Mu (Ph.D, University of Washington), Professor of Marketing
Expertise: Innnovation and technlogy management, marketing strategy and analytics
Selected journal publications:
- Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah, and Jiayin Qi (2022), “Creative Appeals in Firm Generated Content and Product Performance,” Information Systems Research, 33(1), 18–42, https://doi.org/10.1287/isre.2021.1051
- Jifeng Mu, Jonathan Z. Zhang (2021), “Seller Marketing Capability, Brand Reputation and Consumer Journey on E-commerce Platforms,” Journal of the Academy of Marketing Science, 49(5), 994–1020, DOI: 10.1007/s11747-021-00773-3
- Jifeng Mu, Ellen Thomas, Jiayin Qi, and Yong Tan (2018), “Online Group Influence and Digital Product Consumption,” Journal of the Academy of Marketing Science, 46(5), 921–947, DOI: 10.1007/s11747-018-0578-5
- Jifeng Mu (2021), “Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth,” California Management Review, https://cmr.berkeley.edu/2021/06/building-real-time-marketing-capabilities/
- Jifeng Mu (2015), “Marketing Capability, Organizational Adaptation and New Product Development Performance,” Industrial Marketing Management, 49, 151–166, https://doi.org/10.1016/j.indmarman.2015.05.003
- Gang Peng, Jifeng Mu, and C. Anthony Di Benedetto (2013), “Learning and Open Source Software License Choice,” Decision Sciences, 44(4), 619–643, https://doi.org/10.1111/deci.12036
- Jifeng Mu, C. Anthony Di Benedetto (2012), “Networking Capability and New product Development,” IEEE Transactions on Engineering Management, 59(1), 4–19, 10.1109/TEM.2011.2146256
- Gang Peng, Jifeng Mu (2011), “Technology Adoption in On-line Social Networks,” Journal of Product Innovation Management, 28, 133–145, https://doi.org/10.1111/j.1540-5885.2011.00866.x
- Jifeng Mu, Fangcheng Tang, and Douglas L. MacLachlan (2010), “Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks,” Expert Systems with Applications, 37(1), 31–38, DOI:10.1016/j.eswa.2009.05.019
Jack Richter (Ph.D, Florida State University), Assistant Professor of Entrepreneurship
Expertise: Minority entrepreneurship, business strategy
Selected journal publications:
- Jack I. Richter, Pankaj C. Patel (In press), “Perceptions of Exploitation and Entrepreneurial Resilience in the Amazon: The Impact of External and Unfair Transactions on Local Entrepreneurs,” Journal of Management Studies
- Pankaj C. Patel, Jack I. Richter (2024), “Self?Interest over Ethics: Firm Withdrawal from Russia After the Ukraine Invasion,” Journal of Business Ethics, https://doi.org/10.1007/s10551-024-05836-3, forthcoming
- Pankaj C. Patel, Jack I. Richter, and Marcus Wolfe (2024), “Examining the impact of pacification on informal entrepreneurs in Brazilian favelas,” Applied Economics, https://doi.org/10.1080/00036846.2024.2366447
- Marcus Wolfe, Jack I. Richter, Pankaj C. Patel, and Colin Williams (2020), “Are the Liabilities of Newness and Smallness the Same for Male and Female Informal Entrepreneurs? Evidence from Brazil,” Entrepreneurship Research Journal, 12(3), 441–470, https://doi.org/10.1515/erj-2020-0120
- Yan Chen, Jack I. Richter, and Pankaj C. Patel (2020), “Decentralized Governance of Digital Platforms,” Journal of Management, 47(5), 1305–1337, https://doi.org/10.1177/0149206320916755
Valentina Iscaro (Ph.D, Universita' della Campania Luigi Vanvitelli), Assistant Professor of Entrepreneurship)
Expertise: Strategic entrepreneurship, new venture creation
Selected journal publications:
- Valentina Iscaro, Laura Castaldi, Alessandro Augurio, and Francesca Rivetti (2023), “An institutional perspective on fundraising by Italian YICs,” Technology Analysis & Strategic Management, 406–424, https://doi.org/10.1080/09537325.2023.2221749
- Valentina Iscaro, Laura Castaldi, Paolo Maresca, and Clelia Mazzoni (2022), "Digital Transformation in the Economics of Complexity: The Role of Predictive Models in Strategic Sanagement,” Journal of Strategy and Management, 15(3), 450–467, https://www.emerald.com/insight/content/doi/10.1108/JSMA-02-2021-0059/full/html
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” Journal of International Education in Business, 15(2), 406–424, https://doi.org/10.1108/JIEB-06-2021-0071
- Valentina Iscaro, Laura Castaldi, Enrica Sepe, and Claudio Turi (2018), “The Acquisition of Entrepreneurial Competencies in a Virtual Platform: A Structural Equation Model,” Global Business and Economics Review, 20(5–6), 650–666, https://www.inderscienceonline.com/doi/abs/10.1504/GBER.2018.094450
Hossein Jamshidi (Ph.D, University of Alabama in Huntsville), Professor of Operations Management
Expertise: Operations management, business forecasting
Selected journal publications:
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” Journal of Management Research, 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347
- Hossein Jamshidi, Larry McDaniel (2020), “Integration of AHP and Regression Analysis in Forecasting Attendance in a Movie Theater,” Journal of Management Research, 12(2), 14–24, DOI:10.5296/jmr.v12i2.15771
- Hossein Jamshidi, Ajeet Jain (2016), “An Empirical Classification of ABC Inventory System with Critical Items and Exponential Smoothing Weights,” International Journal of Business and Public Administration, 13(1), https://doi.org/10.5296/jmr.v12i2.15771
- Amir Mobasher, Paul Shiue, Hossein Jamshidi, Zhengtao Deng (2010), “Modeling and Validation of Autonomous Rendezvous and Docking of Air Bearing Vehicles,” International Journal of Modern Engineering, 11(1), 45–51.
Emeka Dunu (Ph.D, University of North Texas), Professor of Logistics and Suppy Chain Management
Expertise: Production/operations/logistics management
Selected journal publications:
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” Journal of Management Research, 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347
- Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), “Improving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,” Journal of Global Business Issues, 3(2), 95–103.
Reuben Twijukye (Ph.D, Louisiana State University), Assistant Professor of Management
Expertise: Human resource management, leadership development
Selected journal publications:
- Reuben Twijukye, Jeantyl Norze, and Michael Burnett (2023), “Examining Student Retention in a College of Business at a U.S. Research University (RU/VH),” Journal of Applied Business and Economics, 25(7), 154–175, https://doi.org/10.33423/jabe.v25i7.6753
- Jeantyl Norze, Jeantyl Norze, and Reuben Twijukye (2022), “Impact of Diversity Climate on Leadership Effectiveness in Higher Education,” Journal of Leadership, Accountability & Ethics, 19(3), 43–57, https://doi.org/10.33423/jlae.v19i3.5441
- Jeantyl Norze, Adriana Alfaro, and Reuben Twijukye (2021), “Leadership and Gender Roles in Academia,” American Journal of Management, 21(4), 147–156, https://doi.org/10.33423/ajm.v21i4.4584
- Jeantyl Norze, Carol A. Carter, Reuben Twijukye, and Michael Burnett (2019), “The Influence of Selected Characteristics on the Perceived Effectiveness of an Entrepreneurship Training Program among Female Participants,” Journal of Business Diversity, 19(1), 32–41, https://doi.org/10.33423/jbd.v19i1.1353
Deshannon McDonald (JD, University of Florida), Associate Professor of Business Law
Expertise: Business Law, business ethics
Selected journal publications:
- Andrea Hawkins, DeShannon McDonald (2024), “The Game Show: Team-building Active Learning Strategies,” Journal of Business Cases and Applications, 44, 1–17.
- DeShannon McDonald, Guy Posey (2023), “Scans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,” Journal of Ethical and Legal Issues, 15, 1–2.
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” Journal of International Education in Business, 15(2), 406–424, https://doi.org/10.1108/JIEB-06-2021-0071
- Yvette M. Holmes, DeShannon McDonald, and Phylicia Taylor (2019), “An examination of embedded supplier information utilization in pre-decision phase procurement and opportunism in sales management,” Journal of Managerial Issues, 31(3), 291–311.
Andrea Hawkins (Ph.D, Jackson State University), Associate Professor of Management
Expertise: Organizational behavior
Selected journal publications:
- Andrea Hawkins, DeShannon McDonald (2024), “The Game Show: Team-building Active Learning Strategies,” Journal of Business Cases and Applications, 44, 1–17.
- Chris I Enyinda, Charles Briggs, Andrea Hawkins (2009), “Improving Strategic Risk Management Within Pharmaceutical Supply Chain,” International Journal of Business, Marketing, and Decision Sciences, 2(2).
- Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), “Improving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,” Journal of Global Business Issues, 3(2), 95–103.
Alicia D. Cooper (Ph.D, Michigan State University), Associate Professor of Marketing
Expertise: Advertising and promotion, marketing education
Selected journal publications:
- Alicia D. Cooper (2022), “Using The Discussion Board During Your Online Synchronous Class To Engage Students,” Marketing Education Review, 32(2), 177-180, DOI: 10.1080/10528008.2022.2062606
- Alicia D. Cooper, Richard S. Igwike (2021), “Bean-to-Bar-to-Brand: Golden Tree Chocolate Ghana, ”Journal of Business Cases and Applications, 30(May), https://www.aabri.com/manuscripts/203310.pdf
- Stanley E. Fawcett, John Pearson, and Alicia Cooper (1993), “Challenges and Approaches
to
Purchasing from Minority-Owned Businesses: A Longitudinal Examination,” Entrepreneurship Theory and Practice, 18(2), 77–88, https://doi.org/10.1177/1042258794018002
Kelvyn Moore (Ph.D, University of Iowa), Assistant Professor of Marketing
Expertise: Service marketing, marketing strategy
Selected journal publications:
- James R. Calvin, Ruby Beale, and Kelvyn Moore (2017), “Acculturation and Allied Contributing Factors that Further Advance Cross-Cultural Management Learning and Education: A Conceptual Approach,” Journal of Organizational Culture, Communications and Conflict, 21 (2)
- Kelvyn Moore, Paul Burger, and Bruce Weinberg (2015), “Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures,” Indian Journal of Marketing, 44 (1).
- Kelvyn Moore, Paul Burger, and Bruce Weinberg (2013), “Issues for Exploration of Differing Values among Sub-groups of Young-Adult Consumers,” International Journal of Business and Social Science, 4(5).
Charles Richardson, Jr. (DPS, Pace University), Professor of Marketing
Expertise: International marketing, sales management
Selected journal publications:
- Charles Richardson, Jr., KendraHarris (2014), “Love Them or Hate Them: Contrasting Emotions in Foreign Product Purchase Are More Similar Than Not,” Journal of International Business Research, 13(2), 66–73.
- Charles Richardson, Jr. (2012), “Diversity Performance as a Factor in Marketing Programs: Comparative Analysis across Ethnic Group Target Audiences,” Journal of Marketing Development and Competitiveness, 6(5), 62–70.
- Charles Richardson, Jr. (2012), “Ethnicity or Nationality: A Cross-Cultural Extension of the Animosity Model of Foreign Product Purchase,” International Journal of Business, Marketing and Decision Sciences, 5(2), 86–98.
- Charles Richardson, Jr. (2012), “Usage and Experiences with Career Planning and Placement Services – Examination of Ethnic Group Variations,” Journal of Business and Behavioral Sciences, 24(2), 46–54.
Guy Posey (Ph.D, University of North Texas), Assistant Professor of Management Information Systems
Expertise: Management information sytems
Selected journal publications:
- DeShannon McDonald, Guy Posey (2023), “Scans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,” Journal of Ethical and Legal Issues, 15, 1–20.
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” Journal of International Education in Business, 15(2), 406–424, https://doi.org/10.1108/JIEB-06-2021-0071
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” Journal of Management Research, 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347
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